Impact Snacks Branding Redesign - Consumer Journey - 2021
This consumer journey report was created for the brand Impact Snacks based on user research, creating user personas and journeys based off those personas to give an example of what a typical customer might look like. The consumer journey was part of a larger rebrand project that included a website redesign. Impact Snacks is a sustainable snack brand that creates snack bars wrapped in fully compostable packaging. Their products are carbon negative, reclaiming 2.5x the carbon it took to produce by investing in reforestation and clean energy projects.



















