Background
Modern food production and consumption perpetuates a staggering amount of waste. According to Love Food, Hate Waste, “right now in the UK, we throw away 19% of all the food we buy: 7 million tonnes of it in fact, every year.” It’s an amount that the average consumer drastically underestimates their role in. 
Hellmann’s believes that food is too good to be wasted, and wants to further the conversation on food waste. It wants to promote sustainable, waste-reducing behaviors, via things like innovative recipes incorporating its products to use up food that would otherwise go to waste, and brand activations that lead change on this issue.
The Challenge
Create a Hellmann’s branded device, publication or service that addresses the issue of food wastage. Your design should be a response to a point in the supply chain where food is often wasted – this could be in the home, such as leftover food that’s overlooked or left behind when people go on holiday, or in restaurants or stores, when over-ordered or expired goods get binned. Choose either the home, the store, or the restaurant as the focus for your solution.
Our Project
We decided to create an app, called Fresh Fridge, for users to be able to keep track of their food use and waste habits at home. With the fast paced lives of young professionals and college students, a whole lot of stress is being left on their plate, including their actual food. Our solution is to help people learn how to use their food more effectively in order to stop perfectly good and delicious food from being wasted. We focus on our planet by reducing food waste, one of the main causes of climate change, and helping people have the proper knowledge to save food for a good cause.
Wireframes, Lo-Fi
Wireframes, Hi-Fi, Initial prototyping
User persona profile - User journey
Our Style Guide

Our Prototype
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